I’ve been a fan of Basecamp for a while. I’m pleased to embed this nifty project-management feature into our marketing communications services at Two Lights Consulting.
Effective project management is critical for the success of any marketing plan. With Basecamp, clients simply enter their login information for a realtime view of where things stand with their program. The user interface is simple. Establishing time lines, deadlines, and to-do lists is a snap. A place to share files keeps everyone on the team working off of the same page.
In sum, Basecamp dovetails with my agency’s mission to work well with clients to efficiently deliver the services they need.