Don’t spend a bundle on blog design. Focus on content.

Thinking of starting a blog for your business but you are wary of spending a lot of time and money on start up and design?  Fear not.  With the widespread availability of free blog building tools and countless ready-made and customizable themes to choose from on open-source sites like WordPress, designing your own blog has never been easier.  

In fact, DIY is the cultural norm on the blogosphere.  79% of bloggers pay zilch for their blog design according to a recent survey by Problogger.net.  For good reason.  Why pay for expensive design and web-development work when you can use a free blog theme or pay a token amount (say $75 or less) for a “premium” theme that looks terrific and is SEO friendly right out of the box?

In sum, setting up a great-looking blog is the easy part.  The heavier task is managing your blog’s conent and regularly writing and posting clear, consistent, and relevant Web content that your blog readers (customers) find interesting and useful.