Two Lights Consulting, Efficiency

Today, riffing on my obsession with minimalism, I’ve given Two Lights Consulting its tag line:  Efficient PR and Marketing Support.

Dictionary.com defines efficient like this:

Efficient

–adjective

1.performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent; capable: a reliable, efficient secretary.

2.satisfactory and economical to use: Our new air conditioner is more efficient than our old one.

3.producing an effect, as a cause; causative.