Any PR person will tell you Peter Shankman’s Help A Reporter Out (HARO) is a very useful resource for finding editorial leads. I regularly review HARO’s thrice-daily e-mails. The reporter query lists are long, but it’s time well spent. HARO has helped me find several leads for my clients that have resulted in interviews, product reviews, and great media coverage.
The reporter queries sometimes amusing. I recently read a HARO request for a sports bra expert. And, considering Tiger Woods’ recently publicized escapades, this Golf/Travel query elicited a hearty chuckle. Reporter asks:
Today I read a story about a golf course in Wales that gives golfers the
chance to “drive like Tiger” …Are there any other tours and trips that are based on
Tiger’s recent adventures? Thanks!