While planning web outreach programs for their clients, PR agencies like Two Lights Consulting increasingly use tools likeAlexa and Quantcast to “background check” blogs.
Specifically, Quantcast provides valuable metrics–i.e., traffic, gender, income, and other stats–for thousands of websites that register to be tracked. In a glance, a PR professional can learn a lot about a blog to guage relative media value for their client.
Say a PR professional is on the fence about whether they should send an expensive product sample to a blogger. Using Quantcast helps make an educated decision.
Obviously, raw traffic data and demographics information is useful. But the mere fact that a blogger has made an effort to register and make their blog’s information readily available to the world also sends a powerful signal that the blog is credible.
Registered on Quantcast? The sample product you requested is in the mail.
