As any PR person can tell you, the Internet is rife with newswires and sites for posting your press release.  Many sites offer free press release posting.  Freebie linking is nice, but a measly link’s usually about all you get.  The better distribution and press release posting sites usually cater to a certain niche audience and charge some type of fee.

Enter CSRWire.com.  If your company or client has a news with a corporate-responsibility bent to it, consider posting it on  CSWire, which, as you can guess by their handle, is dedicated to the CR niche.  They offer Vocus distribution services, if you need it, and several other distribution bells and whistles.  And CSRWire’s site itself receives decent traffic:  From CSRWire’s About page:

Viewership includes 250,000 page views each month. In 2009, there were 1.4 million unique visitors from 224 countries and territories. Over 14,500 referral sites link to CSRwire.com and its news alerts reach nearly 50,000 subscribers – plus viral distribution. CSRwire is also distributed through a partnership network comprised of multiple leading organizations within the CSR and sustainability sector. The RSS feeds are packaged into two handy widgets making it possible for sites to display CSRwire news and information.

I recently posted a press release for Atayne using CSRWire.  The upload process was uncomplicated.  They require phone verification with one of their web content editors prior to publication, which increases the site’s credibility and quality.  The editor I worked with on the phone took the time to ask me to send an image file I inadvertently failed to upload the first time.

Will uploading a press release to any given site guarantee press coverage or viral publication?  Of course not.  Getting press coverage usually requires a combination of effort (you know, actual work) and luck.  But posting corporate-responsibility news via CSRWire is a still a no-brainer.  And if you dig reading CR-related news, check ‘em out, too.